H&M are hot property after the storming success of their collaboration with Jimmy Choo.
The shoe collection triumphed in the sales and has coaxed French designerr Sonia Rykiel into designing a lingerie line for the highstreet store.
A lucky 2.000 guests were given a preview of the gorgeous line, whilst seated under the Eiffel Tower.
The show, at the Palias Royale in Paris, saw a harem of redheads, including Lily Cole, strut the catwalk in the 50's-style negligee.
It also featured models standing on swings, sitting on chandeliers and lying on a bed of silken linen.
Nathalie Rykiel, president and artistic director of Sonia Rykiel said on the line: "The Sonial Rykiel pour H&M lingerie collection is the ideal way to offer the essence of Rykiel to a great number of women around the world, and a beautiful way to close the year."
The stunning collection will be available in over 1.500 worldwide H&M stores by 5 December 2009 and will also be available in Sonia Rykiel's boutiques around the world.
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